Corporate reputation has evolved and has been absorbed by new technologies, now
governing online consumer satisfaction. Firstly, a variety of studies were reviewed due to the …

This research analyzed the online reputation of Marbella as a tourist destination and the
profiles of the reviewers according to sociodemographic characteristics. A correlational …

The online comments and assessments made by hotel customers provide relevant
information to determine the various dimensions of the service received. In this context, the …

Cuando los lugares se convierten en marcas se hace necesario que su gestión se realice
desde el punto de vista del marketing y de la comunicación corporativa. A las marcas …

The aim of this paper is to analyse the effects of the COVID-19 crisis on the accommodation
sector by looking at the measures in place, prospects and future strategies. Using a multiple …

The advances achieved in ICT in recent years have led to numerous changes in a multitude
of sectors including tourism. The origin of a new communicative reality which allows …

The need for hotel accommodation to have a public profile in the main general social
networks is obvious nowadays. From the appearance of these social networks, the …

Corporate reputation has evolved and has been absorbed by new technologies, now
governing online consumer satisfaction. Firstly, a variety of studies were reviewed due to the …

Dentro del sector turístico, los hoteles ocupan una posición destacada en el uso e
interrelación con Internet. La propuesta de este estudio tiene como objetivo analizar una …

Las actividades de innovación están muy presentes en el sector turístico, destacando el
desarrollo tecnológico y la aparición de internet como principales avances que permitirán a …