This chapter reviews research on strategic political communication in election campaigns,
which still is a rather fragmented field despite its long tradition. To structure this area of …

Names: Strömbäck, Jesper editor.| Kiousis, Spiro editor. Title: Political public relations:
concepts, principles, and applications/edited by Jesper Strömbäck and Spiro Kiousis …

One key concept in research on how the media influence political processes is
mediatization, which denotes a long-term process through which the media have become …

Political public relations as practice dates back to ancient times, but today, public relations
strategies and tactics are probably more ubiquitous in political communication processes …

While political public relations as a concept and research fi eld is rather new, the practice of
political public relations is probably as old as politics and society itself. If politics is ultimately …

Modern presidents engage in public leadership through national television addresses,
routine speechmaking, and by speaking to local audiences. With these strategies …

" Krutz and Peake's examination of the increase use of executive agreements offers a
valuable lesson in how the president and Congress have responded and adjusted to the …

The ability to set the national agenda is an important power of the modern presidency. Policy-
specific, nationally televised speeches provide presidents with the best rhetorical …

This study investigates the linkages between presidential public relations activities—
speeches and press conferences—and public opinion towards the presidency from 1961 to …

In highly mediatized democracies, political parties and other political actors have to manage
the news and adapt to the fact that news media have become largely independent and …