Purpose This paper aims to highlight the effect of mobile commerce (m-commerce) ubiquity
on usage behavior as well as the mediator mechanism of brand trust between ubiquity and …

This comprehensive meta-analysis investigates the significant factors influencing consumer
decision-making in e-commerce. Predominantly focusing on the parameters of trust …

Investing in stocks has become increasingly accessible, with beginners able to start an
account via a brokerage's website or mobile app with very little money. Online trading …

Purpose This study aims to integrate and extend leading contemporary underpinning
frameworks such as the Stimulus Organism Response (SOR) model, Technology …

Grounded in the technology-organization-environment framework, this paper investigates
critical drivers of mobile commerce (m-commerce) adoption intention by SMEs in Saudi …

The integration of data science plays a vital role in the progression of mobile applications, as
it enhances their overall effectiveness and provides users with more benefits. Data science …

This study examines mobile commerce continuance intention based on integrating
expectation-confirmation and task-technology models and incorporating flow experience …

Mobile phones were originally wireless devices for one-on-one voice communication.
Mobile commerce has changed the purpose and capabilities of mobile devices. This study …

In Oman, cash has traditionally been the most common form of payment. Making the switch
from cash to digital payments has the potential to support and promote technological …

One of the current phenomena that plays a key role in digital transformation is commerce via
mobile devices, known as m-commerce. Financial transactions involve selling or buying m …