Celebrity endorsement in tourism is utilised by global marketing practitioners to attract
tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific …

This research examines the impact of social media influencers on green product purchasing
intentions through three studies. Study 1 (N= 195) identifies a consumer preference for …

This paper aims to perform a comprehensive analysis, mapping the main areas of the
endorser marketing literature of the last ten years and offering a classification of the subject …

In highly developed countries, more and more people use culinary services. Cooking at
home, for the family, is giving way to culinary services. Consumers either order food home or …

Purpose Given the growing preference for internet celebrity restaurants, it is crucial to
explore how internet celebrity restaurants can maintain customer loyalty. Therefore, this …

Purpose The current study aims to examine the joint impact of consumers' need for status
(NFS), celebrity's star power and consumer-celebrity image match on consumers' attitudes …

Purpose This study aims to assess the impact of functional green advertising receptivity and
emotional green advertising receptivity on consumers' green purchase intention. The …

While customers are increasingly uncivil in the workplace, many hospitality firms continue to
have customer centric policies that can negatively impact employees without considering the …

Purpose Celebrity endorsement has been profusely used to promote the consumption and
purchase intention of diverse product categories; however, there is scarce research about …

Officer live streaming is a novel e-marketing format in the tourism industry. Using a
sequential mixed-methods approach, this research explores how officers transform identity …