This study explores the relationship between the business environment, economic growth,
and funding sources of Chinese small-and medium-sized enterprises (SMEs) to determine …

The undertaken research examines the impact of green attitude, green customer value (eg,
environmental image and perceived value), and green marketing mix (eg, product …

Introduction The theory of planned behavior (TPB) has dominated the limited number of
green hotel visitation studies; however, those studies' findings are often inconclusive or even …

Studies on the factors that influence farmers' pro-environmental behavior could promote
environmental management in rural areas. Jinan of China was selected as the case study …

With the aggravation of global environmental issues and the rise in health consciousness,
green consumption behavior (particularly the purchase of green furniture) has become a …

The objective of this study was to examine the relationship between the variables of the
value-belief-norm (VBN) theory and the adoption of green consumption behaviors among …

ABSTRACT A single theory cannot adequately resolve the research gap exists in green
hotel literature concerning consumer attitude and behavior in determining whether social …

Energy-efficient equipment appliances (EEEAs) offer great potential for domestic energy
saving. This study aims to explore the direct influence of TPB constructs (ie, attitude …

Grounded in the norm activation theory and the theory of planned behaviour, this study
investigated antecedents of residents' active and passive opposition to tourism. Data were …

Purpose This study aims to explore the determinants of the green purchase behaviour (GPB)
of environment-friendly and energy-efficient electronic products market. It specifically …