This research aimed to identify the linkages between marketing mix elements and the
purchase decision process among consumers in the Malaysian retail industry. To fulfill this …

An examination of the factors affecting consumer’s purchase decision in the Malaysian retail
market | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Purpose The purpose of this paper is twofold: to examine the effect of corporate social
responsibility, social media marketing, sales promotion, and store environment on the …

Purpose This paper aims to analyse the importance of service quality and store design as
critical variables to promote differentiation and make consumers feel satisfied and committed …

The halal economic industry is currently developing not only in Indonesia, but also on the
global level. The global economic sector is not only limited to the sharia financial sector and …

Purpose This study aims to investigate the effects of religiosity level on the shopping
orientation and behavior of Muslim customers and how to store image moderates this …

The art of visual displays and the arrangement of merchandising solutions in a shop is
virtual merchandising, which improves layout and design, increases development, sales and …

This study aimed to investigate factors that influence consumer purchase decision in
Malaysian single-priced stores, which are also popularly known as RM2 stores. The study …

Percepatan pergerakan teknologi memaksa perusahaan mengikuti arus perubahan. Jika
mengikuti prosedur yang lama, perusahaan bisa saja tertinggal atau bahkan hilang terkikis …

Halal certification is still no guarantee that consumers will purchase the product. This study
aims to analyze the role of consumer trust in mediating the relationship between halal …