Materialism has been a topic of interest to consumer researchers for decades. This article
explores the effect of materialism on individuals' life satisfaction using a large sample from …

Purpose The purpose of this study is to investigate the effects of consumer ethnocentrism
and consumer animosity at the ethnic level. This study examines both effects on an ethnic …

Purpose Consumer racism describes the act of purchase discrimination based on ethnic
and/or cultural differences. As the original consumer racism scale was developed based on …

The Malays are the main ethnic group of Malaysia, representing 50.4% of the total
population and 63.1% of the population distribution in Peninsular Malaysia. They are among …

Contribution/Originality: This research is one of very few studies that has investigated how
Chinese equity ownership and participation in the board of directors influence the …

Culture has a very important function in the daily lives of Malaysians. In spite of its
importance, less attention has been paid to identifying Malaysian ethnic values from their …

In general the Chinese are pragmatic for religions and beliefs. In Malaysia since
independence until the 1969 racial conflict, religion is not a sensitive issue that alienate …

Urbanization, which is espoused in the national economic policy (NEP), has contributed to
the significant development of the housing sector in Malaysia. As they provide houses …

Despite the growing literature on computer-mediated communication (CMC), the online
communicative behaviour of specific communities remains largely unexplored. This paper …

Ethnic origins, values and systems, among other elements, frame the cultural identity of a
society. The indigenous Malays represent the majority population of Malaysia. This article …