Medical tourism destination image and its relationship with the intention to revisit: A study of Chinese medical tourists in Malaysia
Medical tourism in Malaysia has grown over the years and has become a promising
industry. However, due to the establishment of China's Belt and Road Initiative (BRI), we see …
industry. However, due to the establishment of China's Belt and Road Initiative (BRI), we see …
Influence of corporate social responsibility and brand attitude on purchase intention
HADM Arachchi, GD Samarasinghe - Spanish Journal of Marketing …, 2023 - emerald.com
Influence of corporate social responsibility and brand attitude on purchase intention | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism
Purpose Despite being a popular topic in sports tourism research, limited studies have
focused on golf tourism in relation to destination image. The present study aimed to examine …
focused on golf tourism in relation to destination image. The present study aimed to examine …
The relationship between service quality, corporate image, and customer loyalty of Generation Y: An application of SOR paradigm in the context of superstores in …
Facing immense competition, retailers across the globe are experiencing reduction in their
customer loyalty. This decreasing trend is even more observable in the superstore retailing …
customer loyalty. This decreasing trend is even more observable in the superstore retailing …
Organic foods purchase behavior among generation Y of Bangladesh: The moderation effect of trust and price consciousness
This study aims to identify the factors influencing the purchase behavior of organic foods
among young generation customers in Bangladesh. The study adopted the theory of …
among young generation customers in Bangladesh. The study adopted the theory of …
[PDF][PDF] The Influence of Corporate Social Responsibility on Brand Loyalty and The Mediating Effects of Brand Satisfaction and Perceived Quality.
Recent studies have highlighted the importance of implementing corporate social
responsibility (CSR) to enhance long-term competitive advantage for business. It was …
responsibility (CSR) to enhance long-term competitive advantage for business. It was …
The impact of endorser and brand credibility on consumers' purchase intention: the mediating effect of attitude towards brand and brand credibility
Fierce competition within the fashion industry compels apparel companies to formulate a
variety of marketing strategies to entice consumers, enhancing their purchase intention (PI) …
variety of marketing strategies to entice consumers, enhancing their purchase intention (PI) …
[PDF][PDF] Preliminary study on consumer attitude towards fintech products and services in Malaysia
Abstract “FinTech” or a compound term of Financial Technology refers as a newly emerged
industry that utilizes IT-centered technologies which aims to boost the efficiency of the …
industry that utilizes IT-centered technologies which aims to boost the efficiency of the …
Personal and in-store factors influencing impulse buying behavior among generation Y consumers of small cities
For decades, impulse buying is considered to be one of the significant factors to increase
sales volume in the retail sector. Past studies have investigated the impulsive buying …
sales volume in the retail sector. Past studies have investigated the impulsive buying …
Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
Purpose Compulsive buying continues to be a maladaptive behavior that draws the attention
of both scholars and marketers. The present study aims to investigate the determinants of …
of both scholars and marketers. The present study aims to investigate the determinants of …