In this innovative collaborative ethnography of Italian-Chinese ventures in the fashion
industry, Lisa Rofel and Sylvia J. Yanagisako offer a new methodology for studying …

This study explores the intersections between state and fashion in China by examining the
facilitation of a new fashion identity in a fashion edutainment program produced by national …

This paper examines the basic design theories underpinning contemporary Chinese fashion
by exploring a fundamental question: are there any common features that can be …

This book presents an introductory overview of the socio-economic organization of creative
industries, focusing on the East Asian context. Establishing a theoretical framework founded …

This chapter focuses on bodily engagement with a fashion brand through spatial and
heritage storytelling, and the intersection between these two modes of storytelling, within the …

One of the key debates in contemporary fashion marketing is the local–global binary; the
twenty-first-century fashion industry is increasingly international, both in terms of production …

This chapter explores meanings in contemporary Chinese fashion from the standpoint of
social semiotics. The purpose is to present the preliminary findings about fashion …

Much has been written about the transformation of China from a clothing manufacturing site
into a fast-rate, fashion-consuming society. However, little investigation has been made into …

The research direction of this study is the Lolita fashion subculture within a globalised
Chinese context. Through qualitative interviews and participant observations conducted with …

The purpose of this study is to discuss how “Chinese-style” clothing is integrated into the
international fashion market by applying traditional Chinese clothing design elements in the …