Recent decades have witnessed a burst of neuroscience research investigating mental and
physiological processes central to consumer behavior, including sensory perception …

The field of using neural data to forecast aggregate consumer choice has garnered attention
in the past decade, holding substantial promise for both researchers and practitioners …

Abstract Dieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel,
durch die Integration neurowissenschaftlicher Methoden in die Käufer-und …

Consumer neuroscience methods have become prevalent in marketing research. Despite
their proven significance, very little marketing research has addressed their applications in …

Novel plant-breeding techniques (NPBTs) have been hailed for their potential contributions
to the global transition towards sustainable agri-food systems but are still surrounded by …