Sustainable consumption communities–Relevance and acceptance

Community-Marketing

A Mann, S Kilian - Handbuch Social-Media-Marketing, 2024 - Springer
Online-Communities gehören zu den klassischen Instrumenten des Social-Media-
Marketing. Sie basieren darauf, grundlegende soziale Bedürfnisse, wie z. B. das Verlangen …
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Access-based Consumption Models as Sustainable Services: A Consumer Perspective

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Decades of unsustainable consumption have produced innumerable emissions and waste,
putting earth under tremendous pressure. Society's awareness about environmental issues …
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