Purpose The purpose of this paper is to investigate the impact of social media marketing
activities on brand loyalty, value consciousness and brand consciousness …

In recent years, corporate social responsibility (CSR) has been the subject of increasing
public scrutiny, and consumers have become more concerned about whether enterprises …

The purpose of this research was to examine the antecedents and consequences of brand
prestige in the luxury cruise industry in order to provide luxury cruise managers with …

Tourist behavior has always been a central issue in the tourism literature. Research in this
area has long focused on destination choices and purchase intentions. Most tourism …

Purpose–The purpose of this paper is to discuss the notion of “symbolic purchase” which
has long been documented in the management and marketing literature. In particular, self …

This study identifies and tests how the competencies of live streamers affect the B2B
livestreaming sales performance, with a particular focus on the moderating role of product …

The effect of corporate branding dimensions on consumers' product evaluation: A cross‐cultural
analysis | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

The study of consumer buying behaviour is essential for marketers to understand the key
elements such as what is purchased, from where it is purchased, the quantity of purchase …

This study investigates the influence of product attributes on consumer purchase decision in
Nigerian food and beverages industry: A study of Lagos Metropolis. Descriptive research …

This research investigates the impact of perceived social media marketing activities on
brand-and value consciousness. It further examines the effect of social media usage on …