City centres as places for strategic cooperation through active city management–the significance of trade entities
This paper posits that the contemporary city should be viewed as a common space that
needs the effort of many various stakeholders in order to satisfy the diverse (and changing) …
needs the effort of many various stakeholders in order to satisfy the diverse (and changing) …
STUDENTS AS THE TARGET GROUP OF THE CITY'S MARKETING ACTIVITIES–THE EXAMPLE OF LUBLIN
A Wojewódzka-Wiewiórska… - Acta Scientiarum …, 2023 - ceeol.com
Aim: The aim of the study was to determine the specificity of marketing activities of the city,
which is an academic center, aimed at students. Methods: The study covered the city of …
which is an academic center, aimed at students. Methods: The study covered the city of …