Examining structural relationships among night tourism experience, lovemarks, brand satisfaction, and brand loyalty on “cultural heritage night” in South Korea
The night-time economy is an important part of the urban economy and contributes
significantly to modern cities' GDP. The development of night tourism is one of the crucial …
significantly to modern cities' GDP. The development of night tourism is one of the crucial …
The application of the inbound marketing strategy on costa del sol planning & tourism board. Lessons for post-covid-19 revival
EM Sánchez-Teba, J García-Mestanza… - Sustainability, 2020 - mdpi.com
The digital era has radically changed the context in which the tourist service is delivered and
experienced, changing the decision processes of consumer and company business models …
experienced, changing the decision processes of consumer and company business models …
Toward a new business model of retail industry: The role of brand experience and brand authenticity
JK Park, EP Hong, Y Park - Journal of Retailing and Consumer Services, 2023 - Elsevier
While the customer-to-manufacturer (C2M) business model has received increasing
attention as a new business model for e-commerce and retail industry, little is still known …
attention as a new business model for e-commerce and retail industry, little is still known …
How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok
This study examines the predicting effect of celebrity involvement on destination authenticity
(object-based authenticity and existential authenticity) and hence travel intention in the …
(object-based authenticity and existential authenticity) and hence travel intention in the …
Understanding augmented reality marketing in world cultural heritage site, the lens of authenticity perspective
C Zhu, MU Io, HFB Ngan… - Journal of Vacation …, 2023 - journals.sagepub.com
With the development of the AR tourism experience, destination managers are starting to
pay attention to the essential role of AR in tourism marketing, while at the same time, tourists' …
pay attention to the essential role of AR in tourism marketing, while at the same time, tourists' …
Pragmatic engagement with the wicked tourism problem of climate change through 'soft'transformative governance
This paper investigates the potential of transformative governance to address the wicked
tourism problem of climate change. Drawing on a pragmatic constructivist approach that …
tourism problem of climate change. Drawing on a pragmatic constructivist approach that …
The young tourist's co-creation nexus: market mavens and existential authenticity as driving forces of intentions to revisit and recommend
M Javed, TM Awan - Journal of Hospitality and Tourism Insights, 2023 - emerald.com
Purpose This study explored the role of market mavens for young tourists and existential
authenticity for young tourist co-creation experience. It determines intentions to revisit and …
authenticity for young tourist co-creation experience. It determines intentions to revisit and …
Slow tourism: the relationship between tourists' slow food experiences and their quality of life
Purpose This study aims to define the concept of slow tourism, describe tourists' slow food
experiences and examine the relationship between the tourists' slow food experience and …
experiences and examine the relationship between the tourists' slow food experience and …
The impact of sensory experiences on place attachment, place loyalty and civic participation: Evidence from Rasht, Iran
This study examines the perceptions of public spaces through the five senses on place
attachment, place loyalty and civic participation. The study proposes an innovative analytical …
attachment, place loyalty and civic participation. The study proposes an innovative analytical …
Destination brand experience: A study case in touristic context of the Peneda-Gerês National Park
H Martins, P Carvalho, N Almeida - Sustainability, 2021 - mdpi.com
Based on the scientific literature, this paper emphasises the destination brand experience
(DBE)(multidimensional construct and second-order factor) in order to analyse the …
(DBE)(multidimensional construct and second-order factor) in order to analyse the …