A comprehensive, self-contained survey of the theory and applications of differential games,
one of the most commonly used tools for modelling and analysing economics and …

The success of a new product depends on both engineering decisions (product reliability)
and marketing decisions (price, warranty). A higher reliability results in a higher …

This paper is focused on the representation and treatment of knowledge and data
uncertainty within the context of an important industrial challenge, ie, new product pricing …

This paper deals with the qualitative characterization of optimal pricing and advertising
policies together with the optimal ratio of the advertising elasticity of demand to its price …

Pricing for new products is usually a difficult task for a firm, for there always exists uncertainty
of consumers' valuation with respect to the new products. Moreover, the presence of …

The aim of this paper is to provide a new fuzzy Multiple-Attribute Decision Making model for
evaluating product pricing strategies. The problem is structured in a hierarchical setting …

How should firms price new products when they do not know the timing, nor the nature of the
next competitive entry? To guide managers' pricing decisions in such contexts, we propose …

This chapter organizes and reviews the literature on new product pricing, with a primary
focus on normative models that take a dynamic perspective. Such a perspective is essential …

Companies, especially in the Hi-tech (high-technology) industry (such as computer,
communication and consumer electronic products), often provide a replacement warranty …

Defining speed of diffusion as the amount of time it takes to get from one penetration level to
a higher one, we introduce a dynamic model in which we study the link between pricing …