The purpose of this study is to examine the variables that affect consumers' inclinations to
buy products bearing the Dior brand. by using Trust as a mediator between Perceived …

Purpose: This study aims to explore how factors such as environmental concern (EC),
subjective norms (SN), perceived behavioral control (PBC), and environmental attitude (EA) …

Buku ini diharapkan memberi manfaat kepada para mahasiswa maupun para pelaku bisnis
yang bergerak di bidang bisnis kuliner. Bagi mahasiswa buku ini dapat dipakai sebagai …

Business development is currently happening very rapidly. There are various types of
brands and products presented on the market. Every company is required to be able to meet …

Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi
keputusan pembelian masyarakat pada aplikasi Tokopedia di Kota Batam.. Desain …

This research aims to determine the role of social media in influencing the development of
brand awareness and consumer loyalty for micro-businesses in the e-commerce sector …

This study aims to determine the effect of celebrity endorsers and brand awareness on
purchasing decisions through trust in Tokopedia E-Commerce consumers in Yogyakarta …

This study aims to determine the effect of perceived quality, brand awareness, and brand
trust on buying interest in Tropicana Slim consumers. This study uses a population, namely …

This For entrepreneurs, the internet is useful for promoting their business to consumers. The
development of digital technology and the growth of the business world in the current era is …

Penelitian ini bertujuan untuk mengetahui pengaruh product innovation (X1) dan brand
awareness (X2) terhadap purchase decision (Y) dengan brand trust (Z) sebagai variabel …