Purpose Smart tourism is a destination management approach that requires the buy-in of a
myriad of stakeholders. Its many audiences and complexity demand the creation of …

Brand logos are a fundamental part of the corporate visual identity, and their reception has
been vigorously researched. The focus has been on the visual traits of the logo and their …

A well-designed logo can assist destination marketers in the development of destination
identity and image, and yet the factors that contribute to an effective destination logo are …

A brand logo has significant influences on consumer evaluations of a brand. However, little
research has examined the effectiveness of brand logo design. The present research thus …

The logo is the most crucial element in corporate visual identity design, and there is a
growing of research and review literature on this subject. However, comprehensive literature …

This study provides a detailed bibliometric analysis of AI in marketing by analyzing 328
existing studies using performance analysis and science mapping. Prominent topics in the …

This study examines the impact of brand logo colorfulness on consumer judgments toward a
brand and its products. Four experiments demonstrate that the colorfulness of a brand logo …

Logos are the brands' visual identity, which can influence brand positioning and contribute
to brand success. However, little is known about the effect of logo shape on brand …

Research on brand transgressions has suggested that when a brand is involved in a
transgression and perceived as harmful, consumers will punish the brand. The present …

Given enterprises' participation in market competition and the development of sensory
marketing, in addition to the traditional visual identity, some enterprises gradually begin to …