Contemporary rapid advancements in science and technology have brought about and
continue to convey change in all sectors of everyday life. Education as one of the institutions …

This narrative literature review advances understanding of travel vlogs as a critical
component of contemporary digital tourism marketing and highlights the transformation of …

This article is part of the outcomes of the Transmedia Literacy research project on teens and
transmedia collaborative practices carried out in eight countries between 2015 and 2018. A …

Purpose This study aims to identify the dimensions used by young consumers to evaluate
effective online influencers; determine the impact of demographic segmentation–that is …

Do you want to study influencers? Opinions and comments on a set of posts? Look at
collections of photos or videos on Instagram? Qualitative Research Using Social Media …

(1) Gamers are a new social phenomenon on YouTube whose success is based on their
humour and social identity. The aim of this research is to deepen the understanding of the …

Media sosial memang menyediakan manfaat bagi para pengguna untuk mengekspresikan
bahasa, tetapi juga bisa disalahgunakan dengan maksud mengujarkan kebencian atau …

The objective of this chapter is to explore how teenagers build their online identity and
personal brand in social media. The text uses the results of the European project …

Professional YouTubers are developing a new culture through which they stage health
content in pervasive ways. The present article aims to provide a methodological approach to …

Purpose The current study analyzes product review videos of influencers to determine why
they are popular among customers. The study on electrical and electronic appliances …