This is a practical and accessible, yet sophisticated introduction to interpretive methods for
doing qualitative research projects and dissertations. Bringing together concepts of …

ABSTRACT According to James Lovelock of Gaia hypothesis fame, it takes thirty years for
innovative ideas to gain acceptance and forty before the heterodox becomes orthodox, all …

This chapter mainly is concerned with studies of organisational autoethnography from the
perspective of people who are not necessarily members of organisations, and hence it falls …

The question of what makes a good brand have been penetrating the conscious minds of
different businessmen, economists and even politicians for quite a while now. There are …