Big data are a prominent source of value capable of generating competitive advantage and
superior business performance. This paper represents the first empirical investigation of the …

Both academics and industry experts prioritize integrity as the most important leadership
quality. The attention placed on integrity is evident by the fact that 71 research papers have …

This paper aims to investigate the effect of family firms' characteristics on millennials'
purchase intention through three dimensions (emotional appeal, product and service quality …

Purpose This research aims to unravel the intricate relationship between luxury brands'
social media marketing strategies (ie communication and engagement) and their impact on …

Globally, environment and consumer interactions are rapidly changing due to digital
technologies and digital media marketing. The introduction of new digital technologies and …

Customers are increasingly talking positively about brands that are socially responsible and
authentic. However, little empirical research has related corporate social responsibility …

Purpose This research aims to examine the influence of brand signals (transparency,
innovativeness and reputation) on brand trust and price fairness toward organic food …

To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on
brand authenticity and attitude | Emerald Insight Books and journals Case studies Expert …

Purpose This study aims to understand the effects of brands' transparent communication (ie
production transparency and cost transparency) on consumers' perceptions of a brand's …

Consumers require brand information to inform their ethical perceptions of brands. With
consumers' unprecedented access to information online, the perceived availability of …