How to transform consumers into fans of your brand
B Jahn, W Kunz - Journal of service management, 2012 - emerald.com
Brand fan pages on social networks have become very popular online services. However,
empirical research on fan pages is still in its infancy. Therefore, the purpose of this study is to …
empirical research on fan pages is still in its infancy. Therefore, the purpose of this study is to …
Social networking usage questionnaire: development and validation in an Indian higher education context
The concept of social networking has received much attention from academia over the last
decade in India. Widespread research has conceptualized the term social networking with …
decade in India. Widespread research has conceptualized the term social networking with …
Use of online social networking services from a theoretical perspective of the motivation-participation-performance framework
Social networking services (SNS) are platforms to form and manage personal connections
and create a foundation for human relationships. Intending to identify why, how, and for what …
and create a foundation for human relationships. Intending to identify why, how, and for what …
Scale development and validation for usage of social networking sites during COVID-19
This research aims to explore the usage of social networking sites in the midst of the COVID-
19 pandemic. To achieve the objective, this study develops and validates a scale to …
19 pandemic. To achieve the objective, this study develops and validates a scale to …
Understanding information and communication technology behavioral intention to use: Applying the UTAUT model to social networking site adoption by young people …
B Kaba, B Touré - Journal of the Association for Information …, 2014 - Wiley Online Library
According to many studies, social network sites (SNS) have become some of the most
popular online destinations. It has been pointed out that very little is known about the …
popular online destinations. It has been pointed out that very little is known about the …
[PDF][PDF] Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
H Liu, L Zhou - Asia Pacific Journal of Marketing and Logistics, 2012 - academia.edu
Purpose–The purpose of this paper is to integrate the Theory of Planned Behavior (TPB),
Technology Acceptance Model (TAM) and Palka et al.'s model to predict young Chinese …
Technology Acceptance Model (TAM) and Palka et al.'s model to predict young Chinese …
Market mavens in social media: Examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
H Yang - Journal of Asia-Pacific Business, 2013 - Taylor & Francis
A paper survey of 835 Chinese college students was conducted to examine young Chinese
consumers' social media use, market mavenism, viral marketing attitude, and product …
consumers' social media use, market mavenism, viral marketing attitude, and product …
Taking time into account: Understanding microworkers' continued participation in microtasks
Microtask crowdsourcing platforms foster digital assembly lines where microtasks are
performed by on-demand microworkers. The sustainability of microtask crowdsourcing …
performed by on-demand microworkers. The sustainability of microtask crowdsourcing …
[图书][B] The role of social media for luxury brands—Motives for consumer engagement and opportunities for business
Abstract Social Media is omnipresent. Many luxury brands today operate brand pages (ie,
fan pages, video channels) on Facebook, Twitter, or YouTube. However, empirical research …
fan pages, video channels) on Facebook, Twitter, or YouTube. However, empirical research …
Use of social networking sites among Shinas College of Technology students in Oman
SSAA Kindi, SM Alhashmi - Journal of Information & Knowledge …, 2012 - World Scientific
Introduction: Social networking sites (SNSs) have become a popular method for students to
share information and knowledge and to express emotions. They enable students to …
share information and knowledge and to express emotions. They enable students to …