Using skin conductance and facial electromyography to measure emotional responses to tourism advertising
Although an objective and increasingly common technique in marketing, media and
psychology, psychophysiological measures are rarely used in tourism research to detect …
psychology, psychophysiological measures are rarely used in tourism research to detect …
A comparative analysis of self-report and psychophysiological measures of emotion in the context of tourism advertising
This study investigates the influence of emotional responses evoked by destination
television advertisements on three common variables of interest when assessing tourism …
television advertisements on three common variables of interest when assessing tourism …
Using self-report and skin conductance measures to evaluate theme park experiences
S Li - Journal of Vacation Marketing, 2021 - journals.sagepub.com
This study examines the impact of the key affective moments of a theme park experience on
visitors' post-trip evaluations measured immediately after their visits. One hundred and …
visitors' post-trip evaluations measured immediately after their visits. One hundred and …
The role of musical priming in brand recall
G Levrini, CL Schaeffer, W Nique - Asia Pacific Journal of Marketing …, 2020 - emerald.com
Purpose The purpose of this paper is twofold: first, to analyze whether musical priming
induces greater recall of brands and, second, to study the emotional priming effects of music …
induces greater recall of brands and, second, to study the emotional priming effects of music …
Cognitive psychology and tourism
Agapito, D., Valle, P., & Mendes, J.(2014). The sensory dimension of tourist experiences:
Capturing meaningful sensory-informed themes in Southwest Portugal. Tourism …
Capturing meaningful sensory-informed themes in Southwest Portugal. Tourism …
Measurement of visitors' emotion.
LSS Li ShanShi, G Walters… - Visitor experience design, 2017 - cabidigitallibrary.org
In this chapter, tourism studies using self-report emotion measurement are first illustrated,
the discussion of which is organized by different theories describing emotions. The chapter …
the discussion of which is organized by different theories describing emotions. The chapter …