Using skin conductance and facial electromyography to measure emotional responses to tourism advertising

S Li, G Walters, J Packer, N Scott - Current Issues in Tourism, 2018 - Taylor & Francis
Although an objective and increasingly common technique in marketing, media and
psychology, psychophysiological measures are rarely used in tourism research to detect …

A comparative analysis of self-report and psychophysiological measures of emotion in the context of tourism advertising

S Li, G Walters, J Packer… - Journal of Travel …, 2018 - journals.sagepub.com
This study investigates the influence of emotional responses evoked by destination
television advertisements on three common variables of interest when assessing tourism …

Using self-report and skin conductance measures to evaluate theme park experiences

S Li - Journal of Vacation Marketing, 2021 - journals.sagepub.com
This study examines the impact of the key affective moments of a theme park experience on
visitors' post-trip evaluations measured immediately after their visits. One hundred and …

The role of musical priming in brand recall

G Levrini, CL Schaeffer, W Nique - Asia Pacific Journal of Marketing …, 2020 - emerald.com
Purpose The purpose of this paper is twofold: first, to analyze whether musical priming
induces greater recall of brands and, second, to study the emotional priming effects of music …

Cognitive psychology and tourism

N Scott, B Moyle, AC Campos, L Skavronskaya, B Liu - 2024 - emerald.com
Agapito, D., Valle, P., & Mendes, J.(2014). The sensory dimension of tourist experiences:
Capturing meaningful sensory-informed themes in Southwest Portugal. Tourism …

Measurement of visitors' emotion.

LSS Li ShanShi, G Walters… - Visitor experience design, 2017 - cabidigitallibrary.org
In this chapter, tourism studies using self-report emotion measurement are first illustrated,
the discussion of which is organized by different theories describing emotions. The chapter …