This paper extends previous literature reviews focusing on fundraising and the mechanisms
motivating charitable giving. We analyze 187 experimental research articles focusing on …

Researchers and practitioners in the area of charitable giving have long lamented the
tendency to offer greater aid to one person who is suffering rather than to a large group with …

We are remarkably capable of simulating events that we have never experienced. These
simulated events often paint an emotional picture to behold, such as the best and worst …

The Covid-19 emergency is demonstrating the need to follow new solutions that can support
the important role played by non-profit organizations around the world. Contrary to what …

To increase the donation intentions of potential donors, many charities include pictures of
beneficiaries in their ads, but there have been no consistent findings on how to effectively …

Empathy is a multidimensional construct that has attracted a great deal of research over
many decades, but no single agreed-upon definition of empathy exists, even within …

In ten studies (N= 9187), I systematically investigated the direction and size of seven helping
effects (the identifiable-victim effect, proportion dominance effect, ingroup effect, existence …

Background Humans have been moving from rural to urban environments for decades. This
process may have important consequences for our health and well-being. Most previous …

Online medical crowdfunding campaigns (OMCCs) help patients seek financial support. First
impressions (FIs) of an OMCC, including perceived empathy, credibility, justice, impact, and …

The success of non-profit organizations depends mainly on the strategies they use to recruit
new donors. One common strategy is to solicit donations upfront (mostly online)—but is this …