The rapid advancement of artificial intelligence (AI) offers exciting opportunities for
marketing practice and academic research. In this study, through the application of natural …

This is a survey of neural network applications in the real-world scenario. It provides a
taxonomy of artificial neural networks (ANNs) and furnish the reader with knowledge of …

This article discusses the pitfalls and opportunities of AI in marketing through the lenses of
knowledge creation and knowledge transfer. First, we discuss the notion of “higher-order …

Purpose Despite the wide availability of internet banking, levels of intention to use such
facilities remain variable between countries. The purpose of this paper is to focus on e …

Financial inclusion is strongly differentiated by age groups and countries and the pandemic
has highlighted the increased gaps and inequalities but also the weaknesses of the system …

Purpose The objective of this paper is to understand the relationships between service
quality, perceived value and satisfaction because several studies endeavored to model …

Based on the literature, we present an artificial intelligence marketing (AIM) framework that
enables autonomous machines to receive big data and information, use artificial intelligence …

Purpose In recent years, the business of container lines has faced severe challenges such
as overcapacity and low profitability. To survive in such a competitive market, container lines …

As a research field, artificial intelligence (AI) exists for several years. More recently,
technological breakthroughs, coupled with the fast availability of data, have brought AI …

Since the COVID-19 pandemic arrived, various options have been created to export
products, with the creation and development of startups becoming a viable and significant …