The Marketing Book is everything you need to know, but were afraid to ask about marketing.
Divided into 25 chapters, each written by an expert in their field, it'sa crash course in …

Over the past fifty years, the scope of research on international marketing channels has
significantly evolved. From an early focus on factors influencing the expansion of marketing …

Purpose–The purpose of this paper is to consider the development of research in
international retailing over the last 20 years and propose a future research agenda within a …

Foreign divestment research has focused on identifying divestment drivers but has only
rarely investigated the long-term divestment behavior of companies. This study uses …

Retailing is one of the biggest and most important sectors in today's economy. Graduates
who are seeking a career in the sector will therefore require a solid knowledge of its core …

Purpose–The purpose is to investigate how a retailer identifies critical network actors and
gains their support when entering an emerging market. and to examine the role of a firm's …

We adopt a Penrosean perspective to study the effect of rapid international expansion on the
subsequent divestment of international operations. We draw on regional strategy theory and …

Purpose–The authors seek to show the extent and nature of qualitative research in
international marketing in IMR (International Marketing Review) and then aim to understand …

Foreign divestment (FD) has become an integral aspect of global strategy, yet it remains a
neglected area among the international business and business strategy academies. It is …

Purpose–In the light of recent changes in the international environment, the purpose of this
paper is to consider whether the drivers of, and impediments to, retail internationalisation …