User packaging interaction (UPI) has evolved in packaging research because of its
importance to users, manufacturers, and designers. A great deal of work addressing …

The prevalence of obesity among children and adults has increased dramatically. Data from
the World Health Organization shows a threefold increase in the number of obese …

The purpose of this study is to examine and understand the impact of green packaging on
consumer legitimacy through green perceived value. Data were collected from 331 …

1Bialystok University of Technology, Poland; 2PROMOTECH, Poland; 3Lomza State
University of Applied Sciences, Poland a. lukaszewicz@ pb. edu. pl, kamil1324@ gmail …

Sosial media merupakan media yang sangat efektif untuk meningkatkan popularitas merek.
Berbagai penelitian telah menemukan bahwa merek berpengaruh signifikan terhadap …

Previous research only discussed the perception of color combinations for the primary
display panel. This study is not only focused on color; but also on other visual elements. This …

Pro-environmental producer behavior is increasingly important to realize an environmentally
friendly business. The research aimed to identify the knowledge, attitudes, religiosity, and …

To prepare the competitiveness of products produced by Small and Medium Scale Industries
(SMI), a law protection attempt is required to enable the products to compete in the global …

UMKM rintisan yang dibentuk oleh Kepala Desa Sedati yang pengelolaannya dilakukan
oleh PKK masing-masing RT. UMKM ini telah dirintis selama satu tahun dengan kegiatan …

The purpose of this study is to develop a brand orientation model based on Malaysian SMEs
context. Semistructured interviews were selected as the research method in order to get an …