This study investigates the mediator effect of network structural embeddedness between
customer experience and consumer purchase intention in the context of cross-border e …

Research suggests that atmosphere plays an important role in creating emotional
connections between a hotel customer and the hotel and that these connections lead to …

This study aims to investigate through structural equation modelling (SEM) the relationships
between the shopping environment, customer perceived value, customer satisfaction, and …

In today's highly competitive retail environment, retailers have recognized and embraced the
concept of offering experiences with the retail brand across various channels beyond new …

This research examines gender difference in omnichannel experience in modern shopping
malls, combining personal, physical and virtual encounters. It proposes a new theoretical …

Scholars have measured mall image, or mall attractiveness, since the mid-1970s. The
models proposed are strongly rooted in the retail location and store image theories …

Digital stores are spreading their tentacles slowly in Vietnam, the most upcoming economy
of the ASEAN region, so it is a relevant and contemporary study to know the perceptual …

Purpose–The purpose of this paper is to identify the dimensions of a shopper consumption
experience at the mall level, in relation to previous research on customer-perceived value. It …

The substitution of small retail stores by the large stores has been a topic of debate among
academics, practitioners, retailers and general public, especially in the context of foreign …

Cross-cultural studies indicate the importance of service quality and loyalty in different
nations, but they do not specify how cultural context affects the relationships between such …