This study aims to reanalyze and reconfirm the relationships of celebrity endorsements and
E-WOM on consumer purchasing intentions and examine the indirect influence of celebrity …

Following the digital reform, referred to as the third industrial revolution, the latest revolution,
Industry 4.0, comprises new technology applications such as the Internet of Things (IoT) …

In recent years, augmented reality (AR) technology has grown, and its use has become
widespread among smartphone users. People are consuming more and more digital …

The purpose of this case study is to solve the problem by applying the relatively new
theoretical approach of digital marketing in the boarding house Kos Muslimah Vidini in …

The focus of the study was to develop a mobile application utilizing marker-less augmented
reality for specific made-to-order products to support furniture and fixtures businesses. The …

This study aims to investigate how essential product quality, service quality, discounts, and
perceived ease of use that influence students' intention in using sharing economy (SE) …

The massive appetite of millennial consumers for luxury products and online digital
technology, plus the COVID-19 outbreak, catalyzes luxury brands to go digital …

This study aims to examine and analyse the effect of electronic word of mouth (eWOM),
brand ambassadors, and prices on purchasing an interest in Industrial Cosmetic Indonesia …

اتجهت العديد من الشركات في الوقت المعاصر إلى توسيع نطاقات ومجالات استخدامها للوسائل الرقمية
في تسويق منتجاتها، ولقد حظي الواقع المعزز باهتمام متزايد خلال السنوات الماضية، ومع اعتبار أن …‎

Abstract the paper aims to investigate the relationship between augmented reality, customer
purchase intention, customer brand relationship and customer experience using survey data …