[PDF][PDF] Experiential marketing, customer engagement, and brand loyalty in the luxury fashion industry: Empirical Evidence from China

S Lu, RK Marjerison, JH Seufert - Review of Integrative Business …, 2023 - sibresearch.org
The fashion industry in China faces fierce competition and variability in fashion trends.
Customer experience plays a vital role for companies to remain competitive; however …

[PDF][PDF] Digitalization process in exercise of the accounting profession

AM Dănăilă, ES Tache, I Cucui… - Economic convergence in …, 2023 - store.ectap.ro
The digitalization revolution has been noticed in recent years in the global economy, as a
possible solution to contemporary challenges. The accounting professional is an important …

Methods, techniques and sales strategies

CG Vasciuc, D Săndulescu… - LUMEN …, 2020 - proceedings.lumenpublishing.com
Methods, Techniques and Sales Strategies Page 1 Series ISSN: 2601 – 2510 | e-ISSN: 2601 –
2529 2020, Volume 14, International Conference Innovative Business Management & Global …

Martech: um estudo sobre sua aplicação no micro e pequeno varejo

MRL Prisco - 2022 - bdtd.ibict.br
Micro and small retailers suffer daily from competition, high costs and shrinking margins.
With the evolution of technology, Technological Marketing, or Martech, appears as a strategy …

[PDF][PDF] SOLUTION FOR THE MAIN PROBLEMS BY IMPLEMENTING NON-FINANCIAL MOTIVATION WITHIN ORGANIZATIONS

B ȘTEFĂNESCU, V RADU - Hyperion Economic Journal - hej.hyperion.ro
This research focuses on the benefits of implementing non-financial motivation in
organizations to support managers in solving multiple problems and highlights the …

[PDF][PDF] Human Resource Management and Industry 4.0

CG Vasciuc - Ovidius University Annals, Economic Sciences …, 2022 - stec.univ-ovidius.ro
The world of human resources is constantly changing, network communication between
humans and robots, self-control, virtual processes and production, dynamics and efficiency …

[PDF][PDF] Innovation Leadership–Stimulus for Individual Creativity

F Cîmpeanu - stec.univ-ovidius.ro
This article aims to demonstrate that innovation, which encompasses creativity, value
creation, as well as a company's ability to find new solutions, requires innovation-oriented …

[PDF][PDF] The Impact of Leadership in Organizational Change

F Cîmpeanu - stec.univ-ovidius.ro
In an ever-changing environment, companies are constantly faced with change, whether big
or small. However," change management" and" being a change leader" are different …

[PDF][PDF] DIMENSIONS OF INTEGRATED MANAGEMENT IN SPORTS ORGANIZATIONS–THE MIOS MODEL

F Iancu, X Zhan - Management Strategies Journal, 2022 - strategiimanageriale.ro
Today's world is full of changes to which education in general and sports activities in
particular necessarily lead to good and optimal perceptions of change and open new …