Virtual reality (VR) and Augmented Reality (AR) have undergone technical evolutions over
the last few decades including improvements in immersion and the feeling of telepresence …

This study compares the factors that determine consumer acceptance SMS (Short Message
Service), NFC (Near Field Communication) and QR (Quick Response) mobile payment …

The purpose of this research is to understand the main factors that determine users'
continuance intention to use social mobile Apps, considering two utilitarian (ie, perceived …

Purpose This paper aims to measure the intention to use digital marketing strategies to
enhance the performance of tourism business as well as the extent of digital renovation …

For financial institutions mobile banking has represented a breakthrough in terms of remote
banking services. However, many customers remain uncertain due to its security. This study …

With the growing popularity of mobile devices (m-devices) and technological advancement
in wireless networks, a new form of shopping channel has emerged in the tourism industry …

The impact of information and communications technology (ICT) in tourism (e-tourism) has
altered the ways tourism services are accessed and consumed. Ubiquitous and highly …

Sponsored advertising has generated strong advertising revenues for Facebook in recent
years. As sponsored ads are built on an interactive platform that could be seen as invasive …

This paper examines determinants of purchasing flights from low-cost carrier (LCC)
websites. In doing so an extended unified theory of acceptance and use of technology …

The purpose of this study was to propose and test an integrative theoretical model that
allows one to determine the relative importance of certain factors (ie external influences …