Our study aims to analyze factors determining the green brand equity (GBE) based on a
systematic literature review (SLR) according to the Preferred Reporting Items for Systematic …

This study aims to analyze the effect of brand image, brand awareness, and brand trust on
the purchase intention of eco-friendly beauty products. The total hypothesis proposed is 3 …

Considering that an eco-friendly image is an important factor that influences the purchase of
eco-friendly products, and that demographic characteristics of consumers may affect this …

The usage of green products has increased dramatically in the recent decade. The
compelling reason behind this behavioral change is the consumer understanding of climate …

The concept of green brand has led to Green Brand Positioning and has driven the need to
analyse the role of those attributes that act as the motivating factors in purchasing green …

In the race of sustainable development of the society, the marketers are forced to offer
products with green attributes and environmentally friendly. But the sales of green products …

The current study sought to examine the influence of adopting green products as a form of
environmental legitimacy on''brand equit'y''through the moderating role of management …

Farmers have limited agricultural tools and machines (alsintan) to create an effective and
efficient agricultural system. Procurement of agricultural equipment requires large capital so …

Customer awareness regarding environmental damage is increasing. For this reason, this
research discusses how to increase green brand equity in green hotels in Indonesia. The …

Social media is increasingly playing an important role in brand marketing. The purpose of
this study is to determine the importance of social media in shaping consumer trust in brands …