Digital economics

A Goldfarb, C Tucker - Journal of economic literature, 2019 - aeaweb.org
Digital technology is the representation of information in bits. This technology has reduced
the cost of storage, computation, and transmission of data. Research on digital economics …

Mobile advertising: A framework and research agenda

D Grewal, Y Bart, M Spann… - Journal of interactive …, 2016 - journals.sagepub.com
Mobile advertising allows retailers, service providers, and manufacturers to provide
consumers with increasingly relevant offers. The success of such campaigns depends on an …

Practical lessons from predicting clicks on ads at facebook

X He, J Pan, O Jin, T Xu, B Liu, T Xu, Y Shi… - Proceedings of the …, 2014 - dl.acm.org
Online advertising allows advertisers to only bid and pay for measurable user responses,
such as clicks on ads. As a consequence, click prediction systems are central to most online …

[PDF][PDF] Counterfactual reasoning and learning systems: The example of computational advertising.

L Bottou, J Peters, J Quiñonero-Candela… - Journal of Machine …, 2013 - jmlr.org
This work shows how to leverage causal inference to understand the behavior of complex
learning systems interacting with their environment and predict the consequences of …

[图书][B] Networks, crowds, and markets: Reasoning about a highly connected world

D Easley, J Kleinberg - 2010 - academic.oup.com
The moment when the hyperconnectedness of our world became most evident to me was on
October 20th, 2011, when images of the death of Colonel Muammar el-Qaddafi, the former …

The power of rankings: Quantifying the effect of rankings on online consumer search and purchase decisions

RM Ursu - Marketing Science, 2018 - pubsonline.informs.org
Online search intermediaries, such as Amazon or Expedia, use rankings (ordered lists) to
present third-party sellers' products to consumers. These rankings decrease consumer …

[图书][B] Twenty lectures on algorithmic game theory

T Roughgarden - 2016 - books.google.com
Computer science and economics have engaged in a lively interaction over the past fifteen
years, resulting in the new field of algorithmic game theory. Many problems that are central …

Third-party web tracking: Policy and technology

JR Mayer, JC Mitchell - 2012 IEEE symposium on security and …, 2012 - ieeexplore.ieee.org
In the early days of the web, content was designed and hosted by a single person, group, or
organization. No longer. Webpages are increasingly composed of content from myriad …

[图书][B] Multiagent systems: Algorithmic, game-theoretic, and logical foundations

Y Shoham, K Leyton-Brown - 2008 - books.google.com
Multiagent systems combine multiple autonomous entities, each having diverging interests
or different information. This overview of the field offers a computer science perspective, but …

[图书][B] Auction theory

V Krishna - 2009 - books.google.com
Auction Theory, Second Edition improves upon his 2002 bestseller with a new chapter on
package and position auctions as well as end-of-chapter questions and chapter notes …