Green purchasing behaviour of international tourists in Malaysia using green marketing tools: theory of planned behaviour perspective
AK Patwary, M Mohamed, MK Rabiul… - Nankai Business …, 2022 - emerald.com
Green purchasing behaviour of international tourists in Malaysia using green marketing tools:
theory of planned behaviour perspective | Emerald Insight Books and journals Case studies …
theory of planned behaviour perspective | Emerald Insight Books and journals Case studies …
Hell is empty, and all the devils are here: Nexus between toxic leadership, crisis communication, and resilience in COVID-19 tourism
Sustainable travel has been redefined by the pandemic, as tourism destinations continue
their struggle to stay resilient and vibrant. The COVID-19 crisis has fueled a lackluster …
their struggle to stay resilient and vibrant. The COVID-19 crisis has fueled a lackluster …
Organizational resilience: unveiling the role of strategic internal crisis management on employee sensemaking and sensegiving
Purpose Communication with employees during times of crisis has become a crucial aspect
of crisis management for building organizational resilience knowledge. Thus, explaining …
of crisis management for building organizational resilience knowledge. Thus, explaining …
Effect of cultural distinctiveness and perception of digital advertising appeals on online purchase intention of clothing brands: moderation of gender egalitarianism
Digital advertising has been frequently used for the promotion of e-commerce among
individuals. However, little is known about the function of cultural factors that can outline the …
individuals. However, little is known about the function of cultural factors that can outline the …
An experimental evidence on public acceptance of genetically modified food through advertisement framing on health and environmental benefits, objective …
Owing to the emerging challenges on global food security and the decade of controversies
over genetically modified food (hereafter GMF), the present study aims to explore the effects …
over genetically modified food (hereafter GMF), the present study aims to explore the effects …
Impact of Facebook usage on the political participation among women in Pakistan
Social Media has become one of the effective forms of political communication in the
contemporary age. Given this truism, this study intends to investigate the impact of Facebook …
contemporary age. Given this truism, this study intends to investigate the impact of Facebook …
An experimental evidence on eco-friendly advertisement appeals and intention to use bio-nanomaterial plastics: Institutional collectivism and performance orientation …
Plastic waste management has become a serious environmental and health concern owing
to large amounts of plastic deposits globally. Recently, innovative and sustainable solutions …
to large amounts of plastic deposits globally. Recently, innovative and sustainable solutions …
Unpacking the behavioural outcomes of internal crisis communication: Underlining nexus of employee task performance, crisis responsibility and work well‐being to …
The COVID‐19 pandemic has redefined the corporate sector's communication requirements
to maintain organizational reputation among employees. This situation has led to lacklustre …
to maintain organizational reputation among employees. This situation has led to lacklustre …
Leveraging luxury brands purchase intention through cultural congruent assertive advertising: A cross-cultural experimental evidence from Malaysia and Pakistan
Recently, scholars suggested that brands can leverage their sales by developing
advertisements through identifying the particular cultural orientation associated with …
advertisements through identifying the particular cultural orientation associated with …
[PDF][PDF] Green Attitudes, Human Values, and Wellbeing among Hospitality Service Employees.
This research aims to explore the intricate nature of the association between green attitudes
and well-being in the workplace. Based on the basic human value theory, this study …
and well-being in the workplace. Based on the basic human value theory, this study …