Using big data for co-innovation processes: Mapping the field of data-driven innovation, proposing theoretical developments and providing a research agenda
This is the first systematic literature review concerning the interconnections between big
data (BD) and co-innovation. It uses BD as a common perspective of analysis as well as a …
data (BD) and co-innovation. It uses BD as a common perspective of analysis as well as a …
Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research
JR Saura, D Palacios-Marqués… - Journal of Small …, 2023 - Taylor & Francis
The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …
Using social media to navigate changing rural markets: The case of small community retail and service businesses
J Son, LS Niehm - Journal of Small Business & Entrepreneurship, 2021 - Taylor & Francis
To help small firms navigate changing rural markets, this study investigated how small
businesses use social media to expand their customer and stakeholder networks to sustain …
businesses use social media to expand their customer and stakeholder networks to sustain …
The spinner innovation model: understanding the knowledge creation, knowledge transfer and innovation process in SMEs
Purpose The objective of this article is to empirically study the influence of the characteristics
of small-and medium-sized enterprises (SMEs) in the processes of knowledge creation …
of small-and medium-sized enterprises (SMEs) in the processes of knowledge creation …
Information diffusion and opinion leader mathematical modeling based on microblog
X Liu, C Liu - Ieee Access, 2018 - ieeexplore.ieee.org
Public emergency occurs every day, and the information diffusion of an online social
network (OSN) shows the characteristics of large capacity, a wide range of far-reaching …
network (OSN) shows the characteristics of large capacity, a wide range of far-reaching …
Supporting innovativeness and information sharing
J Protasiewicz - … Systems with Machine Intelligence Algorithms: People …, 2023 - Springer
This chapter focuses on the recommendation and sharing of information on innovations. Its
main objective is to propose a recommendation system that supports innovativeness and …
main objective is to propose a recommendation system that supports innovativeness and …
Inventorum—A recommendation system connecting business and academia
J Protasiewicz - … international conference on systems, man, and …, 2017 - ieeexplore.ieee.org
The aim of this study is to propose an information system that should help boost cooperation
between business and academia and their innovativeness. Its novelty relies on introducing …
between business and academia and their innovativeness. Its novelty relies on introducing …
Adopting Social Media to Facilitate Firms' Open Innovation
Open innovation is firms' adoption of both internal and external knowledge for products or
services innovation, and utilization of both internal and external paths for commercialization …
services innovation, and utilization of both internal and external paths for commercialization …
Data-driven decision-making in the innovation process of SMEs
LC Gehrmann - 2020 - essay.utwente.nl
The increase in the amount of data which is collected every day has led to an opportunity for
organizations: data-driven decision-making. Data-driven decision-making can offer various …
organizations: data-driven decision-making. Data-driven decision-making can offer various …
Contribuições das redes sociais no processo de inovação aberta: uma revisão de literatura
MC Sérgio, RW do Amaral Aires… - Navus: Revista de …, 2018 - dialnet.unirioja.es
RESUMO O presente estudo realiza um mapeamento da literatura com o propósito de
apresentar as contribuições das redes sociais no processo de inovação aberta. Para tanto …
apresentar as contribuições das redes sociais no processo de inovação aberta. Para tanto …