Using big data for co-innovation processes: Mapping the field of data-driven innovation, proposing theoretical developments and providing a research agenda

S Bresciani, F Ciampi, F Meli, A Ferraris - International Journal of …, 2021 - Elsevier
This is the first systematic literature review concerning the interconnections between big
data (BD) and co-innovation. It uses BD as a common perspective of analysis as well as a …

Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research

JR Saura, D Palacios-Marqués… - Journal of Small …, 2023 - Taylor & Francis
The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …

Using social media to navigate changing rural markets: The case of small community retail and service businesses

J Son, LS Niehm - Journal of Small Business & Entrepreneurship, 2021 - Taylor & Francis
To help small firms navigate changing rural markets, this study investigated how small
businesses use social media to expand their customer and stakeholder networks to sustain …

The spinner innovation model: understanding the knowledge creation, knowledge transfer and innovation process in SMEs

P Mota Veiga, R Figueiredo, JJM Ferreira… - Business Process …, 2021 - emerald.com
Purpose The objective of this article is to empirically study the influence of the characteristics
of small-and medium-sized enterprises (SMEs) in the processes of knowledge creation …

Information diffusion and opinion leader mathematical modeling based on microblog

X Liu, C Liu - Ieee Access, 2018 - ieeexplore.ieee.org
Public emergency occurs every day, and the information diffusion of an online social
network (OSN) shows the characteristics of large capacity, a wide range of far-reaching …

Supporting innovativeness and information sharing

J Protasiewicz - … Systems with Machine Intelligence Algorithms: People …, 2023 - Springer
This chapter focuses on the recommendation and sharing of information on innovations. Its
main objective is to propose a recommendation system that supports innovativeness and …

Inventorum—A recommendation system connecting business and academia

J Protasiewicz - … international conference on systems, man, and …, 2017 - ieeexplore.ieee.org
The aim of this study is to propose an information system that should help boost cooperation
between business and academia and their innovativeness. Its novelty relies on introducing …

Adopting Social Media to Facilitate Firms' Open Innovation

D Tan, L Liu, S Chang, T Cui - 2023 - aisel.aisnet.org
Open innovation is firms' adoption of both internal and external knowledge for products or
services innovation, and utilization of both internal and external paths for commercialization …

Data-driven decision-making in the innovation process of SMEs

LC Gehrmann - 2020 - essay.utwente.nl
The increase in the amount of data which is collected every day has led to an opportunity for
organizations: data-driven decision-making. Data-driven decision-making can offer various …

Contribuições das redes sociais no processo de inovação aberta: uma revisão de literatura

MC Sérgio, RW do Amaral Aires… - Navus: Revista de …, 2018 - dialnet.unirioja.es
RESUMO O presente estudo realiza um mapeamento da literatura com o propósito de
apresentar as contribuições das redes sociais no processo de inovação aberta. Para tanto …