On helping broadcasters to promote tv-shows through hashtags

R De Michele, S Ferretti, M Furini - Multimedia Tools and Applications, 2019 - Springer
Television is no longer the king of the living room: 86% of people watch TV with a second
screen in the nearby and more than 30% of the attention time is given to the second device …

[PDF][PDF] Kembali Ke Hutan (Return to the Forest): Using Storytelling for Youth Engagement and Climate Action in Indonesia

A Garg, A Godfrey, R Eko - Storytelling to accelerate climate …, 2024 - library.oapen.org
Set in a peri-urban area, the TV drama show starts with a loud shriek waking Bodo, our lead
character, from a slumber to find flooding in his room and the local area. The slumber is …

Exploring the use of second screen devices during live sports broadcasts to promote social interaction

M Cruz, T Romão, P Centieiro… - … Conference on Advances …, 2017 - Springer
The rise of mobile technology has transformed the once passive activity of watching a live
sports broadcast into an active experience. Nowadays, it is common practice for sports fans …

On improving the engagement between viewers and tv commercials through gamification

M Furini, R De Michele - Multimedia Systems, 2020 - Springer
TV advertisements are less and less watched as most viewers turn their attention to the
smartphone during commercial breaks. Therefore, broadcasters are facing a novel …

[图书][B] Bilişim çağında teknoloji bağımlılığı ve dijital istila üzerine bir araştırma

M Küçükvardar - 2019 - search.proquest.com
Günümüzde teknoloji bağımlılığının alt alanlarına yönelik dar bir çerçevede farklı
disiplinlerden pek çok araştırma yapılmaktadır. Bu çalışmada bilgisayar, akıllı telefonlar …

Tv commercials: Improving viewers engagement through gamification and second screen

R De Michele, M Furini - 2017 IEEE symposium on computers …, 2017 - ieeexplore.ieee.org
More and more people watch TV with a second device in the nearby. They use it for many
different reasons: to play, to search for something, to interact with other people, etc. As a …

Analysis of Formality in Second Screen Postings for Television Broadcast of In-Real-Life Events.

P Mukherjee, Y Badr, BJ Jansen - Journal of Communication …, 2022 - search.ebscohost.com
Formality is defined as a measure of writing style that follows the accepted rules of grammar,
punctuation, and spelling. Changes concerning formality around an in-real-life event provide …

Information sharing by viewers via second screens for in-real-life events

P Mukherjee, BJ Jansen - ACM Transactions on the Web (TWEB), 2017 - dl.acm.org
The use of second screen devices with social media facilitates conversational interaction
concerning broadcast media events, creating what we refer to as the social soundtrack. In …

[PDF][PDF] Interaktivna televizija i savremeni oblici distribucije multimedijalnih sadržaja kao osnova novog modela televizijskog oglašavanja i marketinških komunikacija

A Babić - 2022 - eteze.arts.bg.ac.rs
Motiv za ovo naučno istraživanje, pre svega, predstavlja snažna transformacija televizije
zasnovana na razvoju digitalnih tehnologija kao i pojava novih interaktivnih formi TV …

The roles of motivation and media engagement in second-screen viewing experiences

PC Chang, CY Lin - International Journal of Mobile …, 2020 - inderscienceonline.com
Traditional TV viewing has been blended with the use of second-screen mobile devices.
Increased engagement via mobile devices or applications has quickly become a new norm …