This article looks at the trade-offs that gift givers and gift receivers make between desirability
and feasibility using construal level theory as a framework. Focusing on the asymmetric …

While shopping by men is on the rise, perceptions of male shopping behavior, as well as
how men actually shop, remain underexplored. We first describe three common stereotypes …

While emotions have been shown to have significant influence on various consumer
behaviors, the cognitive appraisals linked to consumption emotions have not been fully …

Chinese cultural values and gift‐giving behavior | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search Chinese cultural values …

This article integrates a broad range of gift‐giving literature into a conceptual framework that
puts the all too often overlooked construct of personal value at its core. Although there have …

Most studies on retail price images do not capture the complete domain of this construct
because they predominantly measure the cognitive dimensions of price perception. The …

Market-based trading, selling, buying and consuming existed for thousands of years before
such phenomena became a subject of academic enquiry and instruction. Only as …

In this fascinating study, Boden considers the changing social and cultural significance of
the wedding in Britain. The book focuses upon a number of issues including the …

Marketing practitioners have begun to target gays and lesbians as consumers, although little
is known about their buying behavior, expectations in consumption, or of their treatment in …

Extending resistance theories, this article examines multi-method data spanning over seven
years of events related to a holiday market. In the context of Valentine's Day, the authors …