Press releases are short pieces of writing issued by companies or institutions to
communicate newsworthy information to the journalist community on the one hand, and to …

The book offers a linguistic analysis of job advertising as an instrument of employer
branding, investigating how the creation of the employer brand and the projection of …

This thesis is concerned with the enactment of persuasion of readers in written monologic
media discourse. It characterises persuasion as the particular patterns of linguistic choices …

This article investigates the rhetorical strategies deployed by President Clinton and Senator
Dole during the 1996 presidential debates. Clinton resorted to implicit persuasion and …

This chapter suggests a broadening of a multimodal approach to include matter/material as
proposed in social semiotics. It also suggests a move from merely representing structure to …

This study sheds light on the types and frequencies of kinesic signs used in business pitches
by entrepreneurs in Spanish and English, as well as the functions these nonverbal signs …

Persuasion, especially in written form, has been acknowledged by scholars as difficult.
Success in its attempt requires complex use of, among others, pragmatics. Persuasive texts …

In response to the competitive demands for establishing their international academic and
financial credentials, the universities globally distribute some online introductory information …

This study examines the mediation and evaluation of personhood in light of Finnish online
dating advertisements. The specific focus is on the performance and interpretation of what …

Based on an analysis of a corpus of Arabic e-commerce websites, this article investigates
the use of figurative language in e-business texts. While our focus is on metaphors, we also …