Political marketing–the utilization of commercial marketing techniques and concepts in
politics–is being used to varying degrees around the world. Many political parties conduct …

Political marketing management is often criticized for devaluing democratic processes.
However, no literature exists which outlines different concepts of democracies and …

The voters' choices about political parties have many similarities with how they make their
choices about commercial brands. Therefore, political parties are now constantly applying …

Purpose–The purpose of this paper is to deepen and add nuance to previous explorations of
the voter‐consumer analogy in order to generate new insights into wider applications of the …

Research on political marketing has now established itself as a spirited subdiscipline of
mainstream marketing, producing considerable numbers of high-quality learned articles and …

Siyasetçiler rakiplerinden farklılasmak, yeni seçmen kazanmak, seçmen kitlesinde parti
bagımlılıgının olusmasını saglamak için pazarlama biliminden yararlanmaktadırlar. Siyasal …

While research exists on how political parties use political marketing instruments, there is a
lack of emphasis on strategic marketing, especially with regard to theoretical frameworks of …

Political management is a growing field of study at American colleges and universities, and
in institutions of higher education throughout the world. Political management is sometimes …

Ada dua hal yang harus diperhatikan oleh kandidat politik: persepsi nilai kandidat dan
positioning. Dari aspek persepsi nilai, kandidat harus memiliki keunggulan daya saing …

George W. Bush won the 2004 US Presidential election despite the facts of one thousand
people losing their life in the Iraq war, the highest rate of increase in unemployment in 70 …