Triangulating online brand reputation, brand image, and brand identity: an interdisciplinary research approach to design the pathways of online branding strategies in …
S Ranfagni, M Rosati - … in Destination and Hospitality: What We Know …, 2023 - emerald.com
The chapter proposes to investigate online reputation of hospitality brands and its
measurements. Brand reputation is generally defined as an overall appraisal of a company …
measurements. Brand reputation is generally defined as an overall appraisal of a company …
[PDF][PDF] Social media marketing and brand loyalty, the mediating role of brand trust: A partial least square algorithm (PLS) approach
Purpose: Brand loyalty is a very important aspect along with technological growth, market
saturation, globalization, and intense competition. This research seeks to analyze how …
saturation, globalization, and intense competition. This research seeks to analyze how …
An empirical study in building brand loyalty in wardah cosmetics
D Kurniasih, D Haryadi… - Enrichment: Journal …, 2023 - enrichment.iocspublisher.org
The value of products to get products from the money they spend to get benefits on the
brand of a product or service, after that having a lifestyle that is more than the beginning …
brand of a product or service, after that having a lifestyle that is more than the beginning …
Pengaruh Brand Reputation Terhadap Trust, Satisfaction Dan Online Brand Relationship Pada Konsumen Yang Membeli Epson Printer Inkjet Seri L
Penelitian ini bertujuan untuk menganalisis pengaruh reputasi merek terhadap memercayai,
kepuasan serta hubungan merek online pada konsumen yang membeli printer inkjet Epson …
kepuasan serta hubungan merek online pada konsumen yang membeli printer inkjet Epson …
Modeling the moderation role of brand reputation in the relation between perceived risk and customers' online shopping behavior in Egypt.
YSA Hussien, L AHamoudah - التجارة والتمويل, 2024 - journals.ekb.eg
The main objective of this research was to investigate the moderating role of brand
reputation in the relationship between perceived risk and customers' behavior in online …
reputation in the relationship between perceived risk and customers' behavior in online …
Social Media Marketing Activities and Brand Trust: Driving Loyalty in Indonesian's MSMEs Fashion Brand
MF Maulasena, A Rahayu, PD Dirgantari… - Image: Jurnal Riset … - ejournal.upi.edu
This paper examines the impact of social media marketing activities (SMMa) on brand
loyalty (BL) among followers of Indonesian micro, small, and medium enterprises (MSMEs) …
loyalty (BL) among followers of Indonesian micro, small, and medium enterprises (MSMEs) …
[PDF][PDF] Yasser SA Hussiena
LA Hamoudahb - caf.journals.ekb.eg
The main objective of this research was to investigate the moderating role of brand
reputation in the relationship between perceived risk and customers' behavior in online …
reputation in the relationship between perceived risk and customers' behavior in online …
The impact of consumers' transaction experience on the retailers' transaction-specific brand equity: an analysis into consumers' transaction experience with …
K Batul - 2022 - repository.mdx.ac.uk
This research gave an insight to the concept of transaction experience and established it as
a construct; by defining and by establishing measures for the construct. The study also …
a construct; by defining and by establishing measures for the construct. The study also …