Competitive advantage is considered as a subject that haunts business organizations all
over the world due to its importance in the organizations' quest to increase its profitability …

The objective of the study was to ascertain the effect of e-marketing practices on the
performance of telecommunications companies in Kenya. The population of the study was …

Purpose–This paper aims to offer a schema for carrying out a comprehensive training needs
assessment (TNA) of medical representatives. The schema answers commonly posed …

Global Issues in Pharmaceutical Marketing presents a balanced, research-based
perspective combined with a practical outlook on the current issues faced by the ethical …

Purpose Launching a new product successfully in a multi-brand portfolio is one of the major
challenges a pharmaceutical marketer faces. This study aims to examine the role of detailing …

The broad objective of the study was to determine the influence of e-marketing practices,
corporate culture and competitive environment on the performance of telecommunications …

The study aimed to investigate the impacts of advertising media on sales performance of
firms in Cable TV network sector in Mwanza city, Tanzania. Specifically, this study …

The objective of the study was to establish the influence of e-marketing practices on the
performance of telecommunications companies in Kenya. The population of the study …

In India, the concept of Electronic detailing (E-detailing) as a marketing communication tool
is getting momentum in recent times. However, to ensure wide acceptance and long term …

In a worldwide view, Electronic Marketing (E-marketing) characterizes as disposition and
sensible present-day contribution by promoting products, administrations, data, and even …