Stimulus-driven behaviors are triggered by the specific stimuli with which they are
associated. For example, words elicit automatic reading behavior. When stimulus-driven …

The question of whether consumer purchasing decisions are conscious choices or
unconscious has long been studied in marketing. The ability to measure mental changes …

Design aesthetics play a crucial role in product design. Stakeholders expect to develop
highly valuable premium products by improving the design aesthetics of products …

This article reviews evidence for the special inhibitory mechanisms required to keep
response activation related to affordances of a non-target object from evoking responses …

Animation is a design element that has “eye-catching” appeal in the consumer attention
market. Businesses invest significant resources to incorporate animated elements in the …

Users' first impressions of a website have a great impact on their subsequent behaviors and
attitudes toward the website. Visual complexity and order are two key factors of webpage …

Mental rotations of body-related stimuli are known to engage the motor system and activate
body schema. Sensorimotor deficits following spinal cord injury (SCI) alter the …

In an era of mobile Internet, the using of mobile interfaces is ineluctable in our daily life. To
some extent, the first impression of the mobile user interfaces determines users' …

Aesthetic perception is one of the most interesting topics for philosophers and scientists who
investigate how it influences our interactions with objects and states of affairs. Over the last …

Product forms can affect user preference and play an important role in user's purchasing
decisions. Neuroimaging methods can provide an improved understanding of the …