Local brand competition, especially in the skincare category, continues to increase, one of
the popular local products is MS Glow. Evidence of MS Glow's difficulty in competing in …

The purpose of the research is to analyze the figures presented in the E-Brochure of the
Faculty of Science and Technology at Prima Indonesia using the eye movement patterns of …

Penelitian ini bertujuan menguji adanya pengaruh viral marketing, Ulasan e-customer,
harga, gaya hidup konsumen dan kepercayaan konsumen terhadap minat beli konsumen …

This research aims to measure the influence of electronic word of mouth, viral marketing on
purchasing decisions with brand image as a mediating variable in ice cream mixue in the …

Bank Syariah Indonesia is the largest bank asset in Indonesia reaching Rp. 239.56 trillion.
However, based on the top brand index Syariah Savings phase 1 2019, BSI does not yet …

This study aims to determine the role of viral marketing, e-service quality and ease of use on
purchasing decisions of millennial generation through brand image as an intervening …

This paper aims to determine the influence of social media (foodgram) and celebrity
endorser on purchase intention culinery in Padang viral marketing as the mediation …