The brewing value of the hop variety Amarillo as a dual‐purpose hop delivering both
bitterness and flavour to beer is undisputed. Our brewing studies of wide‐ranging hop …

Though viticulture, wine production and distribution, involves processes mainly revolving
around a single component/ingredient-grapes, it is not exempt from the complexities of …

During the COVID-19 pandemic, digital technology has been used in all aspects of the
agricultural field. How to seize the opportunity to achieve the production-marketing …

Eradicating poverty is a strategic priority in the pursuit of Sustainable Development Goals.
This study intends to identify and quantify the elements affecting the Characteristic …

Research studies have proven that place-based/regional branding methods have a positive
effect on brand equity and economic benefits for companies. However, very small or specific …

Sustainable development is the power source to promote rural economic and social
prosperity and the necessary guarantee for rural revitalization, while rural relative poverty …

Though viticulture, wine production and distribution, involves processes mainly revolving
around a single component/ingredient—grapes, it is not exempt from the complexities of …

Through the analysis of various typical cases, this study examines whether the
establishment of an agro-product regional public brand (ARPB) can effectively boost the …

Regional identity, or terroir, is the concept whereby the unique flavor and quality
characteristics of different crops or products relate to their place of origin, and it is well …

At the beginning of 2020, affected by the COVID-19 epidemic, large-scale gathering
activities and offline purchasing activities are difficult to operate normally. As a result, the …