A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda
B Barney-McNamara, J Peltier… - Journal of Research in …, 2020 - emerald.com
Purpose The purpose of this paper is to provide a detail review of the social selling literature
and to offer future research needs. Social selling has gained the attention of sales …
and to offer future research needs. Social selling has gained the attention of sales …
Technology Adoption: A Solution for SMEs to overcome problems during COVID-19
This research study is aiming to provide a solution to the problems facing by SMEs during
COVID-19. The main aim of this research to explore the problems faced by SMEs during …
COVID-19. The main aim of this research to explore the problems faced by SMEs during …
Social media adoption and its impact on firm performance: the case of the UAE
Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …
can communicate information and respond to competitors with minimal cost. The ability to …
Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage
Purpose Small and medium-sized enterprises (SMEs) are an important contributor to
emerging countries' economic growth. However, SMEs have been struggling to sustain their …
emerging countries' economic growth. However, SMEs have been struggling to sustain their …
Factors influencing the use of social media by SMEs and its performance outcomes
Purpose–The purpose of this paper is to investigate the factors that influence Facebook
usage among small and medium enterprises (SMEs). In addition, it examines the impact of …
usage among small and medium enterprises (SMEs). In addition, it examines the impact of …
Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling
Business markets are facing major changes due to an increasing digitalization trend and
consequent changes in buying behaviors. Practitioners and academics alike have started to …
consequent changes in buying behaviors. Practitioners and academics alike have started to …
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling: the role of social capital
OS Itani, V Badrinarayanan… - European Journal of …, 2023 - emerald.com
Purpose This study aims to develop and test a process model of the effect of social media
use by business-to-business (B2B) salespeople on their value cocreation and …
use by business-to-business (B2B) salespeople on their value cocreation and …
The effects of corporate social responsibility practices and environmental factors through a moderating role of social media marketing on sustainable performance of …
This precise study performed a focalized investigation to examine the association of
environmental effects, new product development performance, superior customers' value …
environmental effects, new product development performance, superior customers' value …
The impact of the customer relationship management on the organization performance
Z Soltani, B Zareie, FS Milani, NJ Navimipour - The Journal of High …, 2018 - Elsevier
Abstract Customer Relationship Management (CRM) is a very important growing business
practice in today's environment. It is used for managing the interaction between a company …
practice in today's environment. It is used for managing the interaction between a company …
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs
This study examines the effects of salespeople's social media and customer relationship
management (CRM) technology use on value co-creation through knowledge and the …
management (CRM) technology use on value co-creation through knowledge and the …