Understanding how consumers categorize a consumer good as eco-friendly is key to
facilitating consumers' purchasing of products with lower environmental footprints …

This paper reviews the effect of transparent energy monitoring systems on the purchasing,
production and energy use behaviour of consumers and producers. Relevant literature is …

Choice architecture tools, commonly known as nudges, powerfully impact decisions and can
improve welfare. Yet it is unclear who is most impacted by nudges. If nudge effects are …

Presents a model which identifies factors that influence the creation of an event's image.
Uses theoretical perspectives from the celebrity endorsement literature to suggest that an …

The conceptualization of a virtual experience has emerged because advancements in
computer technology have led to a movement toward more multisensory online experiences …

Retailers who implement a high variety strategy need to ensure that customers are not
confused with the complexity inherent in a wide assortment of options. Experimental …

Consumer knowledge is seldom complete or errorless. Therefore, the self-assessed validity
of knowledge and consequent knowledge calibration (ie, the correspondence between self …

While environmental concern is often conceptualized as a direct antecedent of
environmental purchase intention, empirical findings in support of this relationship are …

Unity and prototypicality are important visual aspects of product design. These design
principles were operationalized by modifying line drawings of existing products. The results …

The development of electronic commerce has been constrained by the inability of online
consumers to feel, touch, and sample products through Web interfaces, as they are able to …