Webrooming, the practice of researching online before buying at a physical store, is a
growing trend. The study investigated how various socio-psychological aspects influence …

The objective of this study is to investigate the impact of digital transformation on customer
experience, specifically focusing on personalization, customer support, omni-channel …

The concept of perceived risk has been among the significant topics for understanding
consumer behaviors since the 1960s. Online shopping, brought about by advancements in …