Defines quality as fitness for use. This definition emphasizes the orientation towards fulfilling
customer expectations, quality is a measure to assess that a good or service has the desired …

Because services are intangible, it is difficult to evaluate the quality of the service so
consumers must consume the service first, who can then assess the quality of a service …

This is the basis for consumers to be able to buy products or services from the same place
repeatedly and not switch to other competing companies. Service is an activity or benefit that …

Quality not only emphasizes aspects of the final result, namely products and services, but
also concerns human quality, process quality and environmental quality. If not controlled …

During peak periods, it is possible that the services provided by producers are very minimal,
for example speeding up service times in order to serve as many customers as possible …

High consumer value creates customer loyalty. This is the basis for consumers to be able to
buy products or services from the same place repeatedly and not switch to other competing …

Because services are intangible, it is difficult to evaluate the quality of the service so
consumers must consume the service first, who can then assess the quality of a service …

Abstract Service quality has five main dimensions used by consumers in evaluating a
service, these five dimensions consist of Tangibles, Reliability (reliable and accurate …

From the data above, it can be said that many outlets do not necessarily have high
consumption value either. High consumer value creates customer loyalty. This is the basis …

The existence of very busy peak periods is a problem in itself for service marketing. During
peak periods, it is possible that the services provided by producers are very minimal, for …