Chinese luxury travelers, a rapidly growing segment of the country's traveling public, have
attracted much attention from the tourism industry. Their motivations to undertake luxury …

This literature review systematically synthesizes studies that link consumer research to
differences and similarities in virtue ethics between the East and the West, with a focus on …

Purpose The aim of this paper is to offer a conceptual model that demonstrates Chinese
consumers' value perceptions towards luxury products based on the recent literature …

The purpose of this thesis is to deeply analyze the increasing role that social commerce is
having on the Chinese e-commerce sector and how international luxury fashion brands are …

The demand for luxury goods is growing in new emerging markets, especially in Middle
Eastern countries like Jordan (Gutsatz & Heine, 2018; Shukla & Purani, 2012). Further, the …

When entering the food segment with new or existing products, it is essential to avoid
commoditization and cost-based competition. This becomes especially important for a new …

The chapter takes a look at the concept of materialism in the Chinese culture on the example
of social interactions (namely, the marriage practices) that are common in contemporary …

Nel corso degli ultimi anni, il mercato del lusso ha conosciuto una crescita e uno sviluppo di
notevoli dimensioni. La Cina, che nel frattempo ha avviato un processo di apertura verso il …