Social media influencers: An effective marketing approach?
Drawing upon the source credibility theory, interactivity theory, gratification-opportunities,
with the overarching theory of belief-attitude-behavioral chain, this study investigates the …
with the overarching theory of belief-attitude-behavioral chain, this study investigates the …
Health recommender systems development, usage, and evaluation from 2010 to 2022: A scoping review
A health recommender system (HRS) provides a user with personalized medical information
based on the user's health profile. This scoping review aims to identify and summarize the …
based on the user's health profile. This scoping review aims to identify and summarize the …
Informational cascade, regulatory focus and purchase intention in online flash shopping
Online flash shopping has continued to gained popularity since its emergence. From the
perspective of informational cascade, our study explores the psychological processes of …
perspective of informational cascade, our study explores the psychological processes of …
A deep recommendation model of cross-grained sentiments of user reviews and ratings
The matrix factorization model based on user-item rating data has been widely studied and
applied in recommender systems. However, data sparsity, the cold-start problem, and poor …
applied in recommender systems. However, data sparsity, the cold-start problem, and poor …
Tendencias de investigación en branding enfocadas al adulto mayor: análisis bibliométrico y revisión sistemática de la literatura
CEL Rodríguez, M Sandoval-Escobar - … para la Economía y la Empresa, 2022 - upo.es
El presente artículo tiene como objetivo identificar las tendencias de investigación en
branding y construcción de las marcas enfocadas al adulto mayor, considerando la …
branding y construcción de las marcas enfocadas al adulto mayor, considerando la …
How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku
Y Zhang, K Li, C Qian, X Li, Q Yuan - Journal of Retailing and Consumer …, 2024 - Elsevier
Live streaming danmaku can reflect both real-time interaction and user sentiment, two key
characteristics of live streaming e-commerce. Using a sentiment analysis of live streaming …
characteristics of live streaming e-commerce. Using a sentiment analysis of live streaming …
Disentangling consumers' negative reactions to impulse buying in the context of in-app purchase: Insights from the affect-behavior-cognition model
Deciphering how consumers react to impulse purchases is vital for sellers to bolster
consumers' post-purchase experience and induce subsequent purchase behavior …
consumers' post-purchase experience and induce subsequent purchase behavior …
Effect of the fit between situational regulatory focus and feedback focus on customers' co-design behavior
Purpose Customers' co-design behavior is an important source of knowledge for product
innovation. Firms can regulate the focus of information interaction with customers to set …
innovation. Firms can regulate the focus of information interaction with customers to set …
Emphasizing rewards: An empirical analysis of backer motivations in charitable crowdfunding
J Hu, H Sun, W You - Information & Management, 2025 - Elsevier
Crowdfunding provides an effective way to raise small amounts of funds from a large
number of backers. This study aims to explore the impact on backer behavior and …
number of backers. This study aims to explore the impact on backer behavior and …
[HTML][HTML] Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experiment
Z Sun, S Fu, T Jiang - Data and Information Management, 2022 - Elsevier
Live streaming e-commerce has become increasingly popular among elderly consumers.
This new form of online shopping allows the elderly, who might be less effective in making …
This new form of online shopping allows the elderly, who might be less effective in making …