Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

Purpose Small-and medium-sized enterprises (SMEs) often operate in environments
marked by high levels of turbulence. Such firms adopt digital technologies and platforms that …

Previous research has proposed different determinants of the success and failure of
technological innovation in industrial networks. However, following the recent COVID-19 …

Only recently has CSR literature moved beyond a one-size-fits-all approach and explored
different contexts, characteristics, or sizes of the studied firms. CSR in SMEs is unique, due …

Purpose The purpose of this paper is to investigate how business-to-business (B2B)
companies operating in durable goods use digital communications after the COVID-19 …

Purpose The main purpose of the study is to identify the differences and similarities in the
communication between B2B participants in cross-cultural environments …

Purpose The COVID-19 pandemic has presented small-to-medium size enterprises (SMEs)
with a massive and unexpected challenge that has caused many to adjust their operational …

This research aims to develop a conceptual model to establish the influence of digital core
investment and digital innovation on digital resilience at the enterprise level. The data were …

Over the past two decades, there has been a surge in digital innovation. China is the world's
second-largest digital economy entity and the national strategy to build a digital China is in …

Purpose In the era of digital disruption and customer loyalty loss, it has become even more
important to shape the experience journey of a firm's stakeholders. The benefits of …